What’s the problem
with ‘ugly food’?
Ugly food is food that does not meet ideal standards of beauty. A different shape, colour or size can lead to rejection by the retailer or consumer, resulting in the waste of fruit and vegetables that retain their qualities and are fit for consumption.
It offers a selection of products designed from images of fruits and vegetables that no comply with the standards aesthetics request of the industry and, for this reason, are generally thrown.